Luxair revealed the design of its De Havilland Q400 aircraft, with registration LX-LQC, on 1 June. It will make its first flight on Tuesday to Ibiza.
The livery was designed in partnership with the Luxembourg association Rosa Lëtzebuerg, which has been actively fighting for the rights of the LGBTIQ+ community since 1996. The fuselage and cabin interior decoration now bear the colours of the pride flag.
"We are extremely pleased that Luxair has taken the initiative and consulted us to not only increase the company's internal policy on acceptance of queer employees through discussions and workshops, but also to implement various approaches to improve customer service at the same time", commented Tom Hecker, president of Rosa Lëtzebuerg, in a press release.
Luxair CEO Gilles Feith went on to say: "I believe in diversity, equality and inclusion...being accepted for who we are should never be complicated."
Besides the creation of a new livery, the airline has also organised internal seminars to enable employees to better understand and identify discrimination and act against it. A new line of products will also be for sale at the airline's travel stores.
